Have you ever wondered how to generate internet marketing sales? I mean, is it really possible to get sales from the internet when you’re not an online retail site? Old conventional wisdom held that you needed a website just to be legitimate and other than that, it didn’t really have much of an impact on a traditional business. My, how times have changed. You may not realize it and in the next couple of paragraphs, you will learn some powerful secrets that will turn your simple brochure site into a conversion machine!
Fact: The copy on your site needs to compel visitors to take action. If you’re like me, you know that buying decision are made first on emotion and then backed up by logic. Imagine writing copy that will help your clients help themselves because they want your product. Stop! Read that again; your clients want your product. Think about writing copy that guides your visitors to the right decision and imagine that power. The simple truth is great copy with some pattern interrupts, emotional triggers and linking statements is an amazingly powerful internet marketing sales tool. (The phrases in italics are examples of the types of phrases you need to be using on your site)
Calls to action
What is ‘sales’? Sales is helping your client understand that taking an action will either increase their pleasure or decrease their pain. You love that definition don’t you. You’re not selling, you’re helping. Sales experts all agree that small commitments lead to large commitments. What calls to action (small commitments) are in your conversion machine? Are you offering free reports in exchange for email addresses? Do you have a newsletter with specials that you are willing to sell for an address and phone number? Is there a VIP section where clients can choose to get more personalized service? When it comes to internet marketing sales, you need to give your clients a chance get to know you through small commitments where you consistently over deliver!
Opportunities to interact
Picture clients walking through your door knowing exactly what they want, excited by the minimal investment you’re asking. You can create that environment through your internet marketing sales channels. Create a blog where you have a knowledge base and an opportunity to get a small level of expert advice. Here’s another sales FACT, people buy from people they know, like, and trust. Create a short video series posted online and available for download so that potential clients can see your face and get as close to a personal experience as you can get online. Are you beginning to see the importance of letting your clients get to know you? Another fantastic way to be where your clients are is through social media sites like Facebook and Twitter.
Fill your sales funnel
Probably one of the greatest advantages that internet marketing sales campaigns have over traditional campaigns is the ease with which you can capture client information. You need to maximize your online presence by having a customer database that people can easily opt in to and that you use to provide them consistent, tremendous value. There are several options out there; one of the ones we recommend is AWebber. You already know that once you have the information, you treat it with the respect it deserves and you never abuse the trust your clients place in you. With the right database configurations, your outgoing campaigns can be even more specifically targeted and lead to even higher conversions.
Search Engine Optimization
Picture this; eager customers, that are ready to buy now, type in the phrase that makes sense to them and they find you all over the first search engine results page. Doesn’t that feel great. With targeted internet marketing sales, you have the power to tailor your sites to the searches that work. Don’t know what works? There are even tools (which I talk about in some of the other articles in my EzineArticles.com archive) that will help you find what works.
Pretty amazing, huh? Now you know how to turn your tired old brochure site into a marketing conversion machine. Are you ready for the flood of new customers? It’s coming your way when you unleash the power of internet marketing sales!